The volume of data being generated in retail today is something of a double edged sword. On the one hand, it presents greater opportunities to get to know shoppers better. On the other hand, too much data can be overwhelming.
The number one objective when investing in a retail intelligence solution should be finding a platform that makes it easy for you to extract useful insights. ShopperTrak Analytics Suite, for example, has an online dashboard that can be used on mobile devices, for insights on the go.
Equally, very few users within a business will want access to the same metrics. ShopperTrak Analytics Suite can be customised by decision maker, to prevent unnecessary data streams clouding their judgement.
How quickly insights can be turned around is also of great importance. Ideally, you want store and centre managers to have access to data within the hour, so that they can continually optimise the customer experience.